Cadillac Adopts Apollo Program Approach to Assemble Squad from the Ground Up for Australian Startline.

A little more than one year previously at the Nevada Grand Prix, Cadillac were ultimately given the go-ahead as F1's latest entrant for 2026. Building the team from the ground up has entailed a intense operating tempo that the team boss, Graeme Lowdon, has likened to the NASA lunar mission. As Formula One arrives on Las Vegas this weekend, the team know time is getting tight.

The Race Against Time to Australia

At the final race of the season to be held in the United States, with just over three months to go before they make their debut for the first time in Australia at the first race of 2026, the Cadillac F1 project have made significant progress but, in what must seem like a never-ending task, they are conscious there will not be sufficient time.

The technical director, Nick Chester, became part of the nascent team in March 2023 soon after it was formed, when the squad were without even an official entry. He has been at its core from that point and gets a knowing grin when considering the experience.

“You can have a short period reflecting at what you’ve done and think: ‘Amazing, how impressive what we have built in under three years,’” Chester states. “And then the next minute you think: ‘Yes, we still have a great deal to do.’”

An Unprecedented Challenge

Nick Chester enjoyed success at Renault in Alonso's title-winning campaigns of 2005 and 2006 and was in control of technical development at the new Mercedes-Benz Formula E team, but no other project has truly matched the challenge of introducing the quintessentially American Cadillac marque, a factory team backed by the corporate entity, General Motors, into the pinnacle of motorsport.

“Building an Formula One team from nothing, how often do you get the opportunity to do that?” he observes. “It is like nothing else. In an existing team you won't have the chance to transform organizational mindset.”

With each day that passes thoughts are more focused on the approaching critical moment in Melbourne and expectations are being set realistically.

“One must presume that any incoming team joining the grid is likely to start at the back but merely participating will be an accomplishment in itself,” Lowdon noted earlier this year and while the CTO shared this view he believed the team had a reputation to build as well.
“Our primary goal we aim to demonstrate is that we deserve to be there,” he says. “In order that we turn up and we function efficiently. We seek to prove that we are a serious contender doing the correct procedures on the race track. When we prove that we’re really credible, then we aim to demonstrate forward movement subsequently.”

Driver Lineup and Recruitment Push

In the summer they signed Sergio Perez and Valtteri Bottas as their pilots for the 2026 season, a tandem remarkable for their priceless expertise in performing at the sharp end in two championship-winning squads, the Red Bull team and Mercedes, and the Finnish driver expressed the sentiment of determined optimism.

“Certainly, we are pragmatic,” he commented. “We face a mountain of work to do, and we expect almost certainly a challenging beginning, because it is F1. But we’re not there to stay at the back. I believe with this setup, with these individuals, these personnel, it's entirely possible we can't manage to progress rapidly to a competitive level and achieve good results.”

To realize that ambition hiring has been in top gear, with employees now up to more than 400 and intended to attain the goal of 600 swiftly. Complementing their existing facility at Silverstone, the organization are in the process of finishing an HQ at Fishers in Indianapolis and there is the GM works in Charlotte, North Carolina, where they are constructing the facility to manufacture the new engine, set for 2029 – for now they will run Ferrari power units – and the Toyota's wind tunnel in Cologne. It is a complex organization, at odds with the movement in F1 for greater centralisation, and has inspired the fresh organizational mindset to which Chester referred to.

NASA Blueprint

“It's closely based on the NASA moon mission,” remarked Graeme Lowdon shortly before the British Grand Prix in the summer. “We have a clear-eyed view, we understand how challenging it is. The timelines, are incredibly tight. Alright, it's not a space expedition, but it feels like it sometimes.”

So they have adopted, rather than the traditional management structure, a non-hierarchical approach comparable to that of the space agency's, where there were a variety of project teams all focusing on distinct elements of the program in a multiple sites.

“When you must follow a procedure where an issue arises and they report it to their team leader, that manager talks to a leader somewhere else, it is relayed back, the process is very slow,” explains Chester. “We give authority to team members to handle things directly. Avoiding management approval for everything is far more efficient and faster.”

Upcoming Challenges

The efficacy of this agile approach will be proven in the heat of competition next season and there is a significant degree on the line for the sport, too. Cadillac have signed as their development driver the young Californian Colton Herta

Ryan Spencer
Ryan Spencer

Elara is a tech journalist with a decade of experience covering software development and digital innovation trends.