Users will soon have a fresh option that enables them to reduce the volume of AI-made content appearing in their timelines. This move comes as the platform announced that it currently hosts in excess of 1 thousand million content made with AI.
The new functionality is in a pilot phase over the following weeks before a global launch. This development coincides with a rise in content created by AI, fueled by new content generation software.
Studies have shown that almost one in 10 of the fastest-growing channels on a competing service only show clips produced artificially. A large amount of this material is deemed mass-produced AI material, a label for poor-quality, factory-style content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, from AI artwork to informative clips, and we aim to give people the ability to see more or less of that, according to their own likes,” commented a spokesperson.
The service announced that there are currently 1.3 billion videos on its network labeled as made with AI. In total, over 100 mn videos are added to the app daily, making AI content a limited percentage of its total content library.
Members will be capable of limit or boost the volume of AI content they watch by accessing the content preference feature in the platform and picking the AI content topic. Further subjects that are already be controlled under the filter include politics, fashion, cosmetics, and movement.
TikTok’s rules require creators to label convincing AI-generated content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on attach an AI-generated watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This measure is intended to stop users from attempting to evade the labeling process.
The platform is furthermore establishing a $2m educational fund for experts and organizations to create informative material about using AI responsibly. This project will assist non-profit groups focused on teaching coding and technology.
TikTok has supported its safety measures, amid debate over intentions to make redundant numerous review team members in the United Kingdom. TikTok is planning to reduce hundreds of positions in its content moderation team in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A trust and safety lead stated that human moderation would continue to be important, but automated tools can shield workers by filtering out the most graphic content before it gets reviewed by staff. The company reported a notable drop in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
Elara is a tech journalist with a decade of experience covering software development and digital innovation trends.